October 1, 2023

No Free Refills

Finding Yourself Within Your Drink


Three will compete, but only one will shake their way to victory scoring Super Bowl LVII tickets and the private luxury transport of a lifetime

NEW YORK , Jan. 27, 2023 /PRNewswire/ — To kick off the 2022 NFL season, Smirnoff issued a call to football fans everywhere: serve up the best game day vibes and Smirnoff cocktails for a chance to be the brand’s first ever Cocktail Coordinator. Many answered the call, but only three remain. And the journey isn’t over just yet.

It all comes straight down to the Final Interview, where one deserving winner will certainly land the very best Job in the usa as the first-ever Smirnoff Cocktail Coordinator and board a private luxurious transport bound for Extremely Bowl LVII as the brand’s guest associated with honor. But before the particular winner is revealed, the Official Vodka Sponsor of the NFL will be giving fans across the country a peek into the action as the particular three finalists go head-to-head to show off their unrivaled passion regarding the sport, hosting, and ultimately, their own cocktail skills), proving they have what it takes in order to Be the Cocktail Planner.

“We’ve been searching intended for someone with heart to get the online game, a spirit for entertaining and unparalleled cocktail-making skills to become our first-ever Cocktail Coordinator, ” said Jennifer Holiday Hudson , North America brand leader, Smirnoff. “At the particular end of the day, it’s all about finding that person who can take the game day experience to the next level. Fortunately, we have three very strong candidates ready for the challenge. Now it’s game time. ”

  Meet the finalists:

  • A high energy hostess with the mostest, Tania Ortega ( Austin, Texas ) was born ready pertaining to this moment.
  • With a passion for the video game, India Stokes ( Dallas, Texas ) has what it takes to shine on gameday.
  • Easy, yet elevated is usually the name of his game – Conner Sheets ( Denver, Colorado ) is almost all about turning simple cocktails into delicious masterpieces.

On Jan. 29 , the finalists will touch down in the Lone Star state exactly where they may compete in a series of challenges testing their particular football knowledge, game day entertaining abilities, and of course, their go-to cocktail playbook. Smirnoff brand partner and NFL commentator, Kay Adams alongside professional mixologist plus founder of Cocktail Academy , Matt Landes can help officiate and ultimately judge the competition.

“We’ve looking this entire season for that special someone who can combine the perfect mix associated with good food, drinks, and people to make game day time a memorable experience and fill the particular Smirnoff Beverage Coordinator position, ” stated Kay Adams . “The time has come to see who has what it takes to land the Best Job in America. ”

The Cocktail Planner travels within style. Courtesy of Smirnoff, the particular winner will board a personal luxury transportation for Arizona where they will be greeted by special surprises on table and eventually be Smirnoff’s guest of honor at the biggest game of the season – Super Dish LVII.

Ahead of the Final Interview, Smirnoff will take out full-page ads within the finalists’ markets of Based in dallas , Austin and Denver colorado , plus plaster their own faces on billboards and everywhere in between – to encourage all soccer fans in order to rally behind competition. For the city of the first-ever Cocktail Coordinator, Smirnoff will provide $25 rideshare credits upon Super Bowl Sunday for fans to get home safely after the final whistle blows following The Big Game. In its second year since the Official Vodka Sponsor from the NFL, Smirnoff will become in on all the actions throughout Super Bowl Week:

  • First up, Smirnoff is celebrating the 2nd annual GLAAD “Night Of Pride” , featuring discussions on advancing LGBTQ+ inclusion in sports.
  • Ahead of The Big Game, Smirnoff will honor former players at the NATIONAL FOOTBALL LEAGUE Legends Alumni Roast & Toast , where brand name partner Vernon Davis will serve as co-host.
  • Finally, Smirnoff will introduce its first-ever Cocktail Planner to the  world upon February 12 for Extremely Bowl LVII.

Tune into the Cocktail Coordinator Final Job interview by following @Smirnoff on Instagram plus @SmirnoffUS upon Twitter. Plus no matter if you celebrate Super Bowl LVII using the signature Cosmo Catch or another Smirnoff cocktail associated with your choosing, please remember to always drink responsibly.


NO PURCHASE OF ALCOHOL OR ANY OTHER PRODUCT NECESSARY. U. S. only, 21+. Void where prohibited. Contest Entry Period: 9/7/2022 @ 12: 00 a. m. ET 10/31/22 @ 11: 59: 59 p. m. ET . To enter: Scan QR Code or access website directly at BestJobInAmerica. smirnoff. com. After age verification, complete entry form and submit a video (30-60 seconds) telling and showing us why you should end up being the Smirnoff “Cocktail Planner. ” COCKTAIL COORDINATOR IS AN HONORIFIC TITLE AND DIAGEO WILL NOT MAKE AN OFFER OF EMPLOYMENT TO COMPETITION GRAND PRIZE WINNER. Video should address your passion for football, hosting parties and making cocktails. (Professional bartenders/alcohol beverage retail license-holders NOT eligible). Video must be truthful, original and cannot violate third party rights. DO NOT CONSUME ALCOHOL IN VIDEO. Videos judged based on expression of passion meant for and understanding of football/hosting/cocktail-making as well as alignment with the spirit plus values associated with the SMIRNOFF brand. By entering, a person assign all right, title and interest within video to Sponsor. Limit 1 entry per person. Finalist Prize: on 1/29/23 Finalists will certainly compete in Final Round by throwing “home-gating” party in local market in order to determine Grand Prize Winner. Finalists will be judged within Final Circular based upon live interview in addition to video. Grand Prize is a trip to Extremely Bowl® LVII in Glendale, AZ on 2/12/23. Reward forfeited if Finalist or Grand Prize winner not available on date of corresponding event/activity. Guests of Great Prize winner must be 21+. ALCOHOLIC BEVERAGES IS NOT PART OF ANY PRIZE. See Official Rules at website for full details. Recruit: Diageo Americas, Inc., New York, NY .

Please Drink Responsibly.

The particular Smirnoff Co., New York, NY .

© 2022 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League. Contest not sponsored or even offered by the particular National Football League.


Smirnoff has been giving the people exactly what they want since 1864, serving because a catalyst to revolutionize drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that will defines the flavored malt beverage category with the particular launch of Smirnoff Ice in 2000.

  Because the brand is dedicated to the people and their particular evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history associated with adding fun to any occasion while keeping diversity plus inclusion in the forefront. Truly showing the power of socializing when everybody (21+) is definitely invited to celebrate.

The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No . 21 Vodka and Smirnoff Ice, the line of flavors within The united states plus ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Snow Smash. From culturally relevant limited editions to new innovations plus zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself upon giving individuals what they want.

Regarding Diageo United states

Diageo is a global leader in drink alcohol with an outstanding collection of brands including Johnnie Walker , Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One particular vodkas, Casamigos, DeLeon plus Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New You are able to Stock Exchange (NYSE:   DEO) as well as the London Stock market (LSE: DGE) plus their products are sold in more than 180 countries around the world. With regard to more information about Diageo, their individuals, brands, and performance, visit   www.diageo.com . Visit Diageo’s global responsible drinking resource,   www.DRINKiQ.com , for info, initiatives, plus ways to share best practice. Follow on Twitter and Instagram designed for news and information about Diageo North America: @Diageo_NA.


Nicole Anastasi


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*This role is not really posted upon behalf associated with Diageo. Created for promotional purposes just