ONE Championship™ (ONE), the world’s largest martial arts organization, today announced a multi-year partnership with Beast Energy, naming the leading marketer of energy drinks and alternative beverages the particular first-ever official energy drink partner of ONE.
The agreement will commence on January 13 during ONE Fight Night 6: Superbon vs . Allazov, which will stream live on Amazon Prime Video in the U. S. and Canada beginning at 8 p. m. ET.
As part of the agreement, Creature Energy will have prominent branding in U. S. and Asia primetime events broadcast live to over 170 countries and across ONE’s robust social plus digital platforms. This includes the Monster Energy logo being featured in the center of the Circle canvas, along with exclusive branding for the “Fight of the particular Night” and “Action Replay” segments.
The collaboration will also include a “VIP Flyaway Tour” that will provide contest winners with a special three-day, two-night experience to select ONE tentpole events, including VIP experiences such as flight plus hotel accommodations, Circle-side tickets, backstage tours, and athlete meet and greets.
Chatri Sityodtong, ONE Championship Chairman and CEO, stated: “ We are thrilled to welcome Monster Power as our first recognized energy consume partner. 1 Championship only partners with the best in the world across every business unit, and Monster is the clear industry leader with regard to energy beverages and option beverages in professional sports. We can’t wait to see what the future holds for A SINGLE and Beast. ”
Dan McHugh, Creature Energy Chief Marketing Officer, stated: “ONE Championship is one associated with the biggest sports media properties on the planet. In terms of global reach, it is bigger than the NFL, the NBA, or any of the domestic European soccer leagues — it will be massive. All of us are very excited in order to get into the particular Circle along with them as their first-ever established energy drink partner. ”